Restaurants, cafes & shopping centres. Beat the competition with a connectivity solution that’s suited to you and your users, encouraging loyal and returning customers.
Offering free Wi-Fi to customers within your retail store, cafe or restaurant not only provides an additional convenience to them, it’s also provides an excellent marketing opportunity. Not only are customers more likely to spend more time in your establishment, they’re also significantly more likely to visit if you have a reliable Wi-Fi connection, creating a convenient and improved shopping or dining experience.
Offering a secure Wi-Fi connection will give you additional insight into your customers behaviour; for example, you’ll be able to see how many are connected and find out the best time and day of the week to market to them. Sales will also increase because with a stable WiFi connection customers will have the ability to immediately buy online if something is out of stock rather than wandering off to the nearest competitor!
Department Stores
Already a go-to store for a range of needs, offering Wi-Fi creates an all round customer experience to increase retention rates and satisfaction.
Banks
Offer public Wi-Fi for your customers, with a secure private Wi-Fi through VLANs for each member of staff. Security as a necessity.
Shops
Wi-Fi suited to those looking for something in particular. Help customers search, engage and interact with your brand and your store.
Supermarkets
Providing secure Wi-Fi that can reach the entire shop floor, as well as providing staff and stock rooms with a separate connection for security.
Retail Wi-Fi
“Purdicom is unlike any distributor in its class, the support we get is excellent both commercially and technically. We see this partnership taking us much further”
James McCall, Director of Strategic Development at M24/7
Available Technologies
Customer Wi-Fi & On-boarding
Stores can design tailored onboarding, advertising and data capture experiences. Easy integration and loyalty programs allow for a differentiated experience for your customers.
Targeted advertising at onboarding, with an easy to use campaign management tool, allows stores to advertise to their customers. Advertisements can be scheduled in advance or uploaded on the fly and Encapto’s role-based access system allows end users to take care of their own marketing campaigns without the need to bother their network service provider.
Wi-Fi (Wireless LAN)
Retail stores need a scalable Wi-Fi solution through a secure network to ensure there’s a fast uninterrupted connection at all times. With a varying number of people online at any one time, each with differing demands on the connection, the bandwidth needs to be variable for each user, yet resilient enough to ensure each customer experiences a reliable connection.
Store to Store Connectivity (Point-to-Point/Multipoint)
Point-to-Point and Multipoint allows connectivity between one or more locations without having to lay fibre. This can ensure unified coverage across entire stores that allows customers to connect from wherever they are. Retail store owners can also have more than one store on the same network for ease of access and uninterrupted connection.
Networking and Security
Retail stores with a large range of customers connecting to the Wi-Fi, need to ensure that it is secure and safe for each user, as well as any staff or secure hardware appliances that also rely on the connection. Purdicom’s partner, WatchGuard, distribute cutting-edge cyber security technology and deliver it as easy-to-deploy and easy-to-manage solutions.
